Resume

Christopher Jablonski

Berkeley, CA | chris_jablonski [@] icloud.com| 415.948.9391 | https://www.linkedin.com/in/chrisjablonski/

Accomplished director of content and thought leadership with 20+ years of experience and a track record of shaping narratives that drive business outcomes, fuel customer engagement, and strengthen brands. Excel in helping companies generate revenue through digital influence, including executive-level messaging strategy and execution, PR and media relations, content marketing, brand journalism, demand generation, and sales support. Empathetic leader and excellent communicator, adept at coaching and managing high-performing teams, cultivating positive stakeholder relationships, and serving as a trusted strategic advisor for senior leadership.

Core Expertise

▪ GenAI Content Creation ▪ Digital Content Experiences ▪ Value Proposition Messaging ▪ Creative Storytelling & Ideation ▪ Content Strategy ▪ Web Content ▪ Project Management ▪ Lead Generation ▪ Marketing Automation ▪ Market Research ▪ Social Media Marketing ▪ Web Analytics ▪ Search Engine Optimization (SEO) ▪ Executive Communications ▪ Marketing Funnel Performance Tracking ▪ Content Management Systems ▪ Data Visualization

Key Accomplishments

▪ Played a key role in influencing over $47M in open sales pipeline opportunities each quarter for Zscaler via the CXO Revolutionaries digital program, according to Adobe Marketo Engage Smart Lists and Salesforce data.

▪ Led a team of 5 employees to design and operate an industry-recognized website and develop over 800 high-quality educational assets across multiple formats and each buyer journey stage hosted on the website.

▪ Helped fuel marketing programs for the digital experience business with content that contributed to $3.4B in revenue for Adobe in FY 2020, an increase from $3.21B in FY 2019.

Professional Experience

Director, CXO REvolutionaries & Community | Zscaler | San Jose, CA | 04/2022 – Present

Promoted from the editor-in-chief and senior transformation analyst position. Built and scaled up an industry-recognized CXO thought leadership program, including a web destination for premium cybersecurity and digital transformation content that profiles and champions executive pioneers, and prioritizes customers to help them make better decisions.

  • Developed and oversaw the execution of thought leadership programs in support of company objectives, including contributed executive content to third parties like the Cloud Security Alliance (CSA) and National Association of Corporate Directors (NACD) to further reach and influence the target buyer audience.
  • Simplified complex technical concepts for business owners and key stakeholders by collaborating with 100+ CIOs, CISOs, and CTOs to develop insights covering a wide variety of challenges facing IT executives and boards.

Editor in Chief & Senior Transformation Analyst | Zscaler | San Jose, CA | 04/2021 – 04/2022

Established and managed editorial and web operations, analytics, and reporting infrastructure. Defined a multi-year content evolution strategy to align with ongoing company business objectives. Hosted “The CIO Evolution,” a podcast that increased engagement with a specific buyer persona.

  • Maximized team performance and capabilities by laying out a clear vision for editorial operations, cultivating an empathetic, collaborative environment, and providing opportunities for professional growth.
  • Enabled cross-departmental campaign execution by creating video content and virtual events, leading long-form content projects, including 150+ page physical books, and managing 3 podcasts for various buyer personas.

Senior Global Content Strategy Manager | Adobe | San Francisco, CA | 06/2018 – 04/2021

Led the production of content that delivered engagement and responses, efficiently sourced qualified leads, and created pipeline opportunities. Applied subject mastery, empathetic design, and creativity to the execution of content marketing, media and advertising, account-based marketing, demand generation, brand journalism, data analytics, and data visualization.

▪ Drove thousands of top-of-funnel engagements for the Adobe Experience Cloud solutions by producing key deliverables, including a pillar report, an infographic, and a blog post featuring a subject matter expert speaking at an Adobe event.

▪ Delivered thousands of qualified marketing leads each quarter by researching, designing, and executing content strategies and breakthrough product narratives across global campaigns.

▪ Received the “Customer Hero” Award at the 2019 Adobe Enterprise Marketing Summit after demonstrating a commitment to delivering exceptional user experiences and surpassing customer engagement targets.

Director of Content & Communications | Tradeshift, Inc. | San Francisco, CA | 04/2015 – 04/2018

Promoted from the senior content marketing manager position. Delivered monthly lead commitments through editorial, content marketing, demand generation, and social media to fuel the sales pipeline for procure-to-pay and supply chain management software as a service (SaaS) products.

▪ Ensured accurate targeting and engagement of prospective buyers by measuring and evolving multi-channel content strategies, as well as leading the execution and distribution of compelling assets.

▪Exceeded quarterly goals for earned media across industry and top-tier business and tech media, including The Wall Street Journal, CNBC, Business Insider, Venture Beat, TechCrunch, and Fortune.

Additional Professional Experience

Senior Content Marketing Manager ▪ Tradeshift, Inc., San Francisco, CA | Marketing Communications Editor & Writer ▪ Riverbed Technology, Inc., San Francisco, CA | Independent Writer – Emerging Tech ▪ ZDNet.com, San Francisco, CA | Independent Marketing Consultant ▪ Focus Research, Inc., San Francisco, CA | Manager of Marketing Editorial ▪ CBS Interactive, Inc., San Francisco, CA | Product Marketing Manager ▪ CBS Interactive, Inc., San Francisco, CA | Content Producer ▪ CBS Interactive, Inc., San Francisco, CA | Market Research Analyst ▪ CBS Interactive, Inc., San Francisco, CA | English Language Instructor ▪ GEOS, Osaka, Japan | Research Analyst ▪ IDG Communications, Inc., San Francisco, CA | Research Analyst ▪ Searchandise Commerce, Inc., San Jose, CA | Product Sales Representative ▪ Morningstar, Inc., Chicago, IL | Sales Consultant ▪ CIEE, Sydney, Australia

Education

Bachelor of Science (BS) in Business Administration & Marketing ▪ University of Illinois at Urbana/Champaign, IL

Strategic Marketing Management ▪ University of California, Berkeley Extension, Berkeley, CA

Certifications

Data Analytics for Managers ▪ Skillsoft | Data Storytelling & Visualization ▪ The Economist | Design Principles ▪ Skillsoft | Communicate to Influence Program ▪ Decker Communications | Competent Communicator Award ▪ Toastmasters International | Copywriter’s Workshop ▪ Rockhurst University Continuing Education Center | Certified Landing Page Optimization Professional ▪ MarketingExperiments